Background
Established in 1985, AWARE is a non-profit organisation that works towards eliminating discrimination and stereotypes based on gender while actively addressing issues such as domestic violence, workplace discrimination, and reproductive rights. |
Client AWARE Scope Role |
| Ask To design and conceptualise the annual report for AWARE for Financial Year 2017, with the theme of “Rewrite the Rules”, proposed layout and design should look appealing and stand out from previous years’. |
Solution The theme “Rewrite the Rules” suggests a bold breakaway from the traditional notion of an annual report, which is usually presented in a formal, factual manner. With this in mind, a non-conventional use of hand-drawn illustration was proposed for the annual report design. |
Outcome A series people and projects that the team was involved in for that year was selected and translated into traditional illustrations for the cover page. Headers within the annual report were presented through a mix of handwritings and typing to reflect the idea of “Rewriting the Rules”. |
AWARE approached the design agency I was interning at to design the annual report for that year. I was tasked to propose 2 designs for the theme of “Rewrite the Rules”. I decided to explore designing something that was not conventional, using traditional illustrations and writing the headers in the annual report. For the cover page, I selected several photos of people and projects that the team was involved in. I felt that featuring various stakeholders and beneficiaries best represented AWARE’s work.
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