The main concept for this advertisement is to use origami to bring out the uniqueness that catering service Purple Sage provides. It is a metaphor to represent the creative, innovative catering service that the company strives for. Origami-folding is tedious and requires a lot of patience and sensitivity to details, reflecting the brand's values: patience, dedication and passion.
For this project, I created the copy, folded the origami sets and photographed the end product. The dishes selected were taken from the catering menu.
