Project Pitch: Branding

Logo Design

The concept of the logo is based on the atmospheric waves and pressure in the earth surroundings which results in the various weather change. The colours varies in gradient, representing the ever-changing weather and climate. Three wave-like movement reflects the company’s values which also shows the link between lives and the environment. Blue and turquiose are used to represent the environment and the atmosphere.

The tagline, "Always Ahead" reflects Meteorological Service Singapore’s strong vision and mission to always stay ahead and to bring the best for the people.